If you're trying to Sell Your Music Online and get into music marketing and you want to try and sell something online, it's got to be a real big deal. A bunch of songs won't do it for even $9. And, get close to the customer. Customers especially fans can be demanding, but that doesn't mean you should sterilize the whole sales process. If you can help people who buy the product with free advice than they feel they've got their moneys worth, and as I said, everyone's different. Writing a quick email to make some suggestions to a fan or customer, I feel I've delivered value.
I'm quite experienced in Music Marketing and promoting novel acts because my background is in marketing and branding, which is all about translating unique experiences into value for audiences, and making their enjoyment and your recognition into a source of income online.
It's important when artists understand that they are personally committed to their art that professional support is probably required to determine whether there's a realistic market for what you offer, or more precisely in my field, to determine whether this can be developed into a source of income through new online business models and marketing methods.
From a sales perspective, you need a strong sales pitch on your site so to speak, but perhaps before we investigate that it would be worth examining your basic business models. I don't know how viable driving sales and revenue with a CD in this era so we'd want to look at what you can offer in broader depth.
In terms of promotion we have plenty of methods and techniques that would compliment your emerging brand but we'd have to assess what we'd need to do pronounce that brand - really take that tone from your blog and make it present.
I always say to artists we can do our promotion and drive fans but there needs to be something there for them to engage with, you've got your email list, now you need to drive sign ups with content that connects. That's why this branding and development of content for your audience is so important. Online you have to have a consistent presence in order to build a consistent fanbase, then you can create revenue by servicing that fanbase in multiple ways including CD sales.
With $600 we could do a fair bit in 3 months, I'd suggest a makeover for your site, and developing your blog as a platform, and promoting that through search engines. I would also use an online advertising campaign to drive email sign ups - this becomes more effective once your whole sales process has matured - but we'd also have to develop your email management process to work in with your business model.
So there'd be a lot of written content development and editing required but we'd also look at how we can use video to meet our needs, and perhaps work on creating a video for the purpose of driving propositions such as email sign ups and sales relevant to our primary business model (whether that's selling CD's or otherwise).
YouTube and MySpace promotion we'd have to discuss whether these were suitable.
Basically it depends whether you want simple online promotions or you need us to get involved with branding and content creation also.
I know your basic content is strong but have you got the capacity to engage a building fanbase with regular weekly content?
So your basic $200 p/month covers the promotion you're talking about, social networks, and search through Google. I'll also discuss recommended strategies for online advertising which I suggest an additional budget of $50 p/month for.
But what will happen when social and search visitors begin to arrive?
Have you got free content we can offer to push email sign ups?
And will you need support in delivery weekly content through the social portals and your blog?
If you and/or the artists can contribute regular blog posts, video content and interactive/viral concepts, great, but you may need regular content developed (blogs, video, interactive/viral elements) and branding support to engage fans.
I think once you've got your head around outsourcing and having guys overseas do all the promotion for you, that's pretty much half of learning Music Marketing how to sell your music online. But you want to know which sites I use where I do everything and how I do it so it all works out. Once you know that stuff, well you've already got the edge over the guy who is completely DIY.
Now you just need to work out how to make money. I can't promise anything there but I can give you plenty of ideas to Sell Your Music Online and some of them work for me, I'm sure one or two will work for you. You just have to be ready for it take a couple of years. That's life.
Angle Smith is director of Kurb Promotions (http://www.kurb.co.nz), a New Zealand based company offering comprehensive and affordable Music Marketing and Sell Your Music Online services to entertainers and small businesses around the world offering internet marketing packages, video marketing.
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